Privacy Policy

1. Who We Are

Elite Aluminium ("we", "us", "our") is a Gauteng-based aluminium and glass installation company operating under the domain elitealuminium.co.za. We are the responsible party for the personal information we collect, as defined under POPIA.

2. Information We Collect

We only collect personal information that is necessary to provide our services and respond to your enquiries. This includes:

• •Contact details — your name, phone number and email address when you submit a quote request or contact form
• •Location information — your suburb or area so we can confirm we service your location
• •Project details — information you voluntarily provide about the work you need done
• •Communication records — emails, WhatsApp messages and call records relating to your enquiry or project
• •Technical data — IP address, browser type, pages visited, and device information collected automatically via cookies and analytics tools

We do not collect sensitive personal information (such as identity numbers, financial account details or biometric data) through this website.

3. How We Use Your Information

We use your personal information to:

• •Respond to quote requests and enquiries
• •Schedule site visits, measurements and installations
• •Send quotes, invoices and project-related communications
• •Follow up on completed installations for feedback or warranty purposes
• •Improve our website and services through analytics
• •Comply with legal obligations

We will only contact you for marketing purposes (such as promotions or new services) if you have given us clear consent to do so. You may withdraw this consent at any time.

4. Legal Basis for Processing

Under POPIA, we process your personal information on the following lawful grounds:

• •Contract performance — to fulfil a quote, agreement or installation you have requested
• •Consent — when you voluntarily submit your information through our contact or quote forms
• •Legitimate interest — to operate and improve our business, provided this does not override your rights
• •Legal obligation — where required to comply with South African law

5. Sharing Your Information

We do not sell, rent or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• •Service providers — trusted third-party tools we use to run our business (e.g. email hosting, website analytics), who are contractually bound to protect your data
• •Installation sub-contractors — where we engage a trusted contractor to assist with your installation, we share only the minimum necessary details (your name, contact number and address)
• •Legal requirements — if required by law, court order or regulatory authority

Any third party that receives your personal information is required to handle it in accordance with POPIA and our data protection standards.

6. Cookies & Website Analytics

Our website uses cookies and similar technologies to improve your browsing experience and understand how visitors use our site. These include:

• •Essential cookies — required for the website to function correctly
• •Analytics cookies — tools like Google Analytics that help us understand page visits and user behaviour (no personally identifiable information is shared)

You can control cookies through your browser settings. Disabling cookies may affect some functionality of the website.

7. How Long We Keep Your Information

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. In practice:

• •Quote enquiries that do not proceed to an installation are deleted within 12 months
• •Customer records relating to completed installations are kept for 5 years to support our workmanship guarantee
• •Financial and tax records are retained for 5 years as required by the South African Revenue Service

8. Your Rights Under POPIA

As a data subject under POPIA, you have the following rights:

• •Right of access — to request a copy of the personal information we hold about you
• •Right to correction — to request that inaccurate information be corrected
• •Right to deletion — to request that your information be deleted, subject to legal retention requirements
• •Right to object — to object to processing for direct marketing purposes
• •Right to withdraw consent — to withdraw consent at any time, without affecting the lawfulness of prior processing
• •Right to complain — to lodge a complaint with the Information Regulator of South Africa

9. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse or alteration. Our website uses HTTPS encryption, and access to customer records is restricted to authorised staff only. While we take these precautions, no internet transmission is completely secure and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to third-party websites (such as WhatsApp or Google Maps). We are not responsible for the privacy practices of those sites and encourage you to read their own privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated version will always be available on this page with a revised "last updated" date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we handle your personal information, please contact us: